When Low Fi is Hi Fi

Our friends at Big Spaceship have just re-launched their website in blog format. EVB and Juxt have also recently revamped their sites using the Wordpress platform. It's an interesting marketing strategy that not only has a low cost factor but also emphasizes the conversations that brands are seeking out these days with their customers. The latest incarnation of the Firstborn site debuted in October of 2008 with a Flashed-based design that showcases our most important selling tool, our portfolio of work. We've no intention of a redesign anytime soon - our previous version stood the test of time for almost 5 years - but nonetheless the low tech trend happening with some of our competitors is noteworthy from the standpoint of how everything old is new again.