Dominos Delivers

Two dunderheads at a Domino's Pizza franchise in North Carolina thought it would be funny to video themselves doing nasty things to some sandwiches they were preparing for delivery. But the bozos didn't stop there; they went ahead and posted the videos on You Tube. One million views later the videos had caused a public relations nightmare for Dominos. Needless to say the pranksters are now ex-employees and in fact have been arrested for their misdeeds. Dominos has responded by creating a special Twitter account to address its customers concerns and a video of their President doing damage control was placed on You Tube. It's another example of the power of social media. If content is compelling enough people will spread it like wild fire. You can't buy media like that. I think I'll use this as a case study in future sales presentations.