Bad Times/Good Times

Awesome keynote presentation at the Mix09 conference by Bill Buxton about experience design that I viewed on the Mix website. Bill is a Principal Researcher at Microsoft Research and kicks butt in his speech pointing out how the current economic downturn is actually conducive to breakthrough experience design. Bill cites some examples of innovations that came about during the great depression of the '30s. This is a very reassuring message and while there are probably going to be tough times ahead for everyone, hopefully the brands we work with are even more receptive to the innovative work Firstborn always strives to produce.