The Passover Question

"Why is this night different from all other nights?" That's the question being asked at seders all across the globe. In addition to fond family memories, thinking about the Passover question always reminds me of one of my old playwrighting instructors. He always said that when writing plays you had to have an answer to that question in order to guage whether or not your story is compelling enough. I think it also applies to many other areas. I've been thinking and talking about sales presentations a lot lately, for instance. What is so special about what you have to tell your audience? Why should they listen to you? Why is your company different from all other companies?