At the Source

Doing great work and be compensated for it fairly is what we all strive for. As they say, half of show business is business. Firstborn's contracts are structured in such a way that our clients own all the files necessary to run the experience whether it's a website, online advertising, kiosk, application, etc. But when it comes to ownership of the source files that were used in the creation of said project, we prefer to retain ownership. This is particularly the case with all the 3-D work we've been doing. In the past, the 3-D source files that we used for a website project were being re purposed for print and broadcast without our company getting paid for it. Now if a client wants to use our work in a medium other than what we were originally hired to create, we negotiate a separate license fee. This isn't meant to squeeze out of our clients of every penny we can but in fact, it sometimes can actually work to their advantage. There was a ton of CGI work in a recent M&M's site we did collaborating with our friends at proximity Canada. They asked us to do the broadcast spot leveraging these assets and it ended up costing them 70% less than if they had hired another company to produce it from scratch. It was a win for everybody.