The Subject is the Subject

E-mail can be an effective sales tool. I'm not talking about all the obnoxious spam we're getting because some poor souls out there actually do buy Viagra and do send money to that guy from Nigeria. What I mean is a targeted, well thought out introduction to you and your company to someone specific you'd like to do business with. I try to be as brief as possible - long blocks of text can send people screaming into the night. One of the most important facets of a sales related e-mail that's often not considered carefully is the subject line. Your subject line is the first element people see when a message hits their in box and you've only got seconds to grab their attention. Again, I don't mean something along the lines of READ THIS NOW! that shouts people to hit the delete button but a few honest words or a phrase that's at the core of why the recipient will want to read on. Make your subject line as good as what you say in the rest of the message.