Seth Godin Rocks

This morning, my colleague at Firstborn, Dan LaCivita, passed along this TED presentation by Seth Godin. It’s an oldie (from 2003) but definitely a goodie. Seth talks about how marketers need to figure out what people really want and how to give it to them. Not only is his message fascinating but how he delivers it is awesome. Seth is a dynamic, charismatic, engaging and funny presenter. This is story telling at its best and all under 20 minutes. And there wasn’t one slide that had a bullet point; they were truly supporting his talk rather than competing with it. Coming in with a presentation like this would knock any marketer’s socks off and Seth has done much sock removal in his career.