Outsourcing Sales

We’ve never outsource business development at Firstborn. As a creative digital agency, the types of projects we work on and the technologies we use are constantly evolving. In fact we’re a different company than we were even a year ago. Whoever sells for us needs to be inside our 4 walls in order to have his or her finger on the pulse of the shop to understand the nuances of how our projects are conceived and built. I’m not a techie by any stretch of the imagination but I know enough to be able to speak to our process and methods.

We’re also a very team-centric company without any silos; designers and developers work side by side from the start of an assignment. That culture of collaboration needs to be reflected by whoever sells on our behalf since that’s a key part of who we are. Speaking of collaboration, while my assistant and I are the only dedicated business development people at Firstborn, everyone from our senior staff and our team of producers contributes to getting work.

Sure hiring an inside person is an investment in salary and benefits as opposed to an outside solution but if they bring in one sizable project, they’ve already paid for themselves. Maybe it works for large agencies but we’re a boutique-sized firm and as such we don’t see the need to ever outsource business development just as we don’t use freelance designers and developers for the most part. The quality of our work has to remain high level and that applies to the sales process as well.