I attended an interesting panel discussion last night about digital marketing for CPG at the Interactive Advertising Club that featured panelists from Schering Plough, P&G, Kraft and Mars. One of the questions that was asked to the panel was what they think makes for a good sales presentation. The consensus seemed to be the following:
1. Differentiate yourself from your competitors
2. Understand their business of the marketer you're meeting with and the problems they're looking to solve
3. Show them results
I've discussed topic before on my blog and it's also part of an ongoing focus within Firstborn but thought it very helpful hearing these thoughts from the type of people we're hoping to work with.
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