Show and Tell

The one rule about giving presentations is that there are no rules. Every client is unique; every situation different. In some instances, we may be presenting to a room full of people having to respond to specific questions that the potential client has laid out in their RFP. In those cases, we'll put together a very structured Keynote presentation.

Then there are those meetings that are much more informal. We may be getting together with 1 or 2 people, often in their office, sitting around their desk. It may be about a specific project or it may be just a general capabilities introduction. In those circumstances we'll certainly have an agenda but be flexible enough to change our approach on the fly. Do we show work from our laptop? Do we just talk? Or a combination thereof?

Our approach will also depend on the type of client we're meeting with. If it's a marketer, they're going to be more interested in results and solving business problems than an ad agency client who might want to learn about how we can execute and enhance their wonderful idea.

Ultimately it's about having a feel for the room which is different everytime; knowing when to get in and when to get out. Being prepared enough to be quick on your feet with every different circumstance.