Tuesday, March 24, 2009

Asking the right questions

Sometimes first impressions are the best. I had an initial meeting today with a potential client. We gave our usual capabilities presentation at the end of which he asked us a series of very insightful questions. The net effect of this was 1) This client knows what he's doing so consequently 2) He's definitely the type of person that we'd like to work with. We always say that the best meetings are ones in which the client does most of the talking and it's more of a workshop than a one-way version of our giving our company spiel. Such was the case today and if we do end up working with his brand, we know that we're ahead of the game with a client who gets what we do.

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