The Sales Cycle

The sales cycle can be a long process - over many months in most cases but years in some. About 4 years ago I had a meeting with a large potential direct client in the Atlanta area (who shall remain nameless for the time being). They really liked Firstborn's work but we never hooked up on a project mainly because they were already committed to their agencies of record. Flash forward to a few months ago when their long time traditional agency approached us about co-pitching on a very large assignment for this brand. During one of the very first calls when we were at the agency and had the client on the phone, they were told that Firstborn was in the room and the first question out of the client's mouth was "Is Kevin Arthur there?" This had to be one of the most gratifying moments of my career at Firstborn because right from the start the client was already familiar and comfortable with their agency's digital partner. Wait until they see the out of sight creative work that our team produced! The actual final pitch meeting is going on as I write this but it just goes to show how a sales meeting can finally pay off years down the line. Thankfully they all don't take that long but in this case, I'll take it.