Be Prepared

I never made it past Tenderfoot in the Boy Scouts but I do remember the motto: Be Prepared. Preparation is key to any meeting, especially a sales presentation. Who are you meeting with? What's their background and experience? What are they doing with their brand? What is happening within their industry? What have other people been saying about them? What are some of the ways you can help them do a better job and make them look great?