Monday, March 10, 2014

How To Write An RFP: Part 2

4. What are you looking for in a response?  Knowing what's expected as part of the pitch process will help alleviate any confusion later down the road.  Most RFP's ask for some type of approach, ballpark timing and costs, case study samples, etc. but when ideas are requested in the form of comp designs/visuals, the agency will need to assign a dedicated team to respond appropriately.

5. How many agencies?  Getting the lay of the land is important in terms of evaluating whether an agency proceeds with the RFP process or not.  It's a lot different situation if the RFP is going out to 20 agencies as opposed to 4 - 5.

6.  What is the budget for the assignment?  Ah yes, the very uncomfortable topic of money.  This is key to an agency in determining whether we move forward or not.  Even a ballpark range is always helpful.

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