Wednesday, March 5, 2014

How To Write An RFP: Part 1

Here are some top level elements that agencies look for in an RFP.

1.  Who are you?  Having as much background about the marketer is very helpful to agencies, even if the subject is a well known brand.  We may be familiar with your product/service but hearing how you see yourself is just as important as knowing the basic facts.

2. The Why.  What is the problem you're trying to solve and what are you looking for?  Just listing out a scope of work isn't enough.  We need the motivating factors that have caused you to search for an agency that can assist in coming up with solutions to your challenges.

3. KPI's.  What do you see as a measure of success?  Knowing the end goal is crucial to an agency in crafting their response to the RFP.


No comments:

Post a Comment