Hats off to Zugara

Waiting for a client to give you a project is nuts. It's far better business sense to create your own platforms that a client will by dying to get in on if they solve an immediate problem in an exciting way. I really admire what the people at Zugara have done by creating an application called the Webcam Social Shopper that uses augmented reality and motion capture so people can try on clothes virtually, using their webcams and a print-out marker. It's a great idea and from viewing their video demo, it looks like a cool experience. While this doesn't seem to be created for a specific client, I could see how this would pique the interest of a multitude of apparel companies who sell online. And the idea of creating a need where there was none before is a great way to get business.