I posted this a few years ago but I think it still holds true. 1. The scope of work hasn’t been defined. A thorough discovery phase will allow you to establish the business, creative and technical requirements of the project.
2. You’re engaged with the client sooner. If the project’s scope hasn’t been established in detail, signing an agreement for discovery allows you to start the relationship rather than having to wait for someone to figure it all out.
3. It’s a great way to become immersed with the brand. You’re way ahead of the game if you can become an expert in the client’s business.
4. You can test the waters to see if this is a client you want to work with. A discovery phase is limited to a relatively short period of time so you’re not committed if you need to bail. Likewise, the client can see how wonderful you are to work with.
5. You may discover other business problems that need to be solved.
