tag:blogger.com,1999:blog-3903404047398219312024-02-21T05:00:52.361-05:00Kevin ArthurKevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.comBlogger67125tag:blogger.com,1999:blog-390340404739821931.post-64230999784183546552014-05-09T12:50:00.000-04:002014-05-09T12:50:02.021-04:00The Reverse RFI/RFPInteresting take on the RFI/RFP process in which the tables are turned by Wexley School for Girls from <a href="http://www.mediabistro.com/agencyspy/wexley-school-for-girls-issues-reverse-rfi_b65316" target="_blank">Agency Spy.</a><br />
<br />
Seattle
full-service agency Wexley School for Girls is turning the RFI and RFP
process on its head, or, in their words, “reversing the traditional RFI
and RFP process in which brands look for agencies to handle their
advertising via a complex and costly rigmarole of vetting, chemistry
checks and basically pitting agencies against one another to compete for
an account.” Today the agency has issued the first-ever Reverse Request
for Information or RRFI, calling on brands to become the agency’s next
client, tapping New York search consultancy Madam to help in the
process.<br />
<br />
“We believe it’s as important for the agency to choose its next
clients as carefully and rigorously as a client chooses its next
agency,” reads the RRFI. “We are looking for a client that is
respectful, fun to be around and one that enjoys partnering with their
agency not dictating to them… We see ourselves as an asset not a vendor.
And we see clients as partners not clients,” the Wexley’s RRFI goes on.
Applicants are asked to define their brand and where they want to take
it in 2-3 years, what brands they admire, their marketing budget, their
true “risk tolerance” for creativity, their proudest moment, a
definition of their ideal relationship with an advertising agency, and
“Would you rather ride 1 horse-sized duck or 100 duck-sized horses?” —
you know, all the tough questions.<br />
<br />
<span id="more-65316"></span><br />
“Today’s more interactive and collaborative way of working
between agency and client makes it more critical than ever to get the
chemistry right,” explains <strong><a href="http://www.mediabistro.com/Michael-Lee-profile.html">Michael Lee</a></strong>,
founder of Madam. “The agency has to feel good about the relationship
beyond an annual fee. It has every right to only want to work
with clients it wants to work with. Wexley and Madam both believe there
is a better, more innovative, more creative approach to agency client
relationships, because the way both now work together demands it.”Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-41602547743320508552014-04-14T15:17:00.003-04:002014-04-14T15:17:38.234-04:00Not So Short ListsInteresting article from Adweek on a current trend in agency reviews.<br />
<br />
<h1 class="headline">
Creative Review Shortlists Are No Longer All That Short</h1>
<br /><div class="cols">
<div class="cols colsAB left-article-2" data-print="news_article">
<div class="article article-single page1">
<div class="google_elide">
Traditionally,
a finalist in a creative review has had to beat just a couple of other
shops to get the business. Recently, though, the odds of winning have
gotten much longer.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
The finalists that emerged in reviews for <a href="http://www.adweek.com/news/advertising-branding/cvs-narrows-creative-search-finalists-155307">CVS</a>, the <a href="http://www.adweek.com/news/advertising-branding/anti-tobacco-nonprofit-reviews-ad-business-151451">Legacy anti-tobacco</a> campaign and <a href="http://www.adweek.com/news/advertising-branding/tripadvisor-launches-another-creative-review-updated-155577">TripAdvisor</a>
faced four or five competitors. “That’s frustrating,” said a leader at
one of six shops that pitched TripAdvisor, adding, “It’s hard to stay
motivated.”</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
With as little as a 17 percent chance of winning, some may wonder why
agencies in those reviews even bothered with the long and expensive
pitch process. Then again, the market isn’t exactly awash with
opportunities right now, and those three brands collectively spend about
$200 million in media each year.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
What’s making these shortlists so long? Agency leaders, search
consultants and a marketing chief point to three factors: market
conditions, the number of decision makers involved and when the brand
last searched for a new agency.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
First and foremost, it’s a buyer’s market. For agencies under pressure
to grow, the prospects, again, are few. And if you’re a marketer, why
not seek more ideas, even if it means a longer process? After all, the
agencies foot the bill.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
“The calculation is that the agency business is hurting, so they’ll get more participation,” explained Robert Birge, CMO at <a href="http://www.kayak.com/" target="_blank">Kayak.com</a>. “Clients often want to get a range of perspective,” added Ken Robinson of Ark Advisors in New York.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
Of course, more ideas don’t necessarily yield better results,
particularly with finalists working off the same brief. Meanwhile, a key
goal of any review is to get a sense of what it’s like to work with an
agency, which, naturally, is harder with a longer roster of finalists.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
“I would imagine, for a client, it becomes very difficult to
distinguish some of the agencies,” said Matt Weiss, CMO at Havas
Worldwide.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
Then, there’s the factor of how many decision makers. Generally, more
“cooks” lead to more shops, as each marketing leader puts forth his or
her individual preferences.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
At TripAdvisor, for example, CMO Barbara Messing and vp of brand
strategy Anne Bologna collectively have spent decades in advertising,
and Bologna is a former agency exec. The point is, they know a lot of
players, and in that context, a sextet of finalists doesn’t seem so
outrageous.</div>
<div class="google_elide">
Finally, those marketers that haven’t done a search in a while may want
to meet with more shops to get a feel for the current environment.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
Before hiring <a href="http://www.72andsunny.com/%E2%80%8E" target="_blank">72andSunny</a>
in February, Legacy had worked with Arnold for 13 years. Four other
agencies pitched that business. Likewise, BBDO beat four other agencies
to land CVS last month.</div>
<div class="google_elide">
TripAdvisor appears headed to Johannes Leonardo, though a company rep said the search was still ongoing.</div>
<div class="google_elide">
<br /></div>
<div class="google_elide">
Whether the trend of longer shortlists will continue is debatable. What
is clear is that as long as agencies outnumber marketers, marketers
will have the leverage to ask for more.</div>
</div>
</div>
</div>
Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-21257679634478993282014-04-03T14:49:00.000-04:002014-04-07T09:52:18.475-04:00Why OS (Open Source)?<div class="MsoNormal">
Some reasons why we like to use open source software (thanks Firstborn tech guys):</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Code is available to peer review for quality, security
audits, bugs, etc. Fixing these issues is dramatically quicker on open source
projects. It’s in the whole community’s interest to work together to make a
project better and more resilient.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"></span>Code is
available to extend or fix by our team or the general community if needed.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
No licensing
costs for utilizing the technology. For server technology this can make a
pretty big difference if you need to deploy on multiple production servers.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If a
technology becomes discontinued, the larger community can continue patching /
supporting it as opposed to being at the mercy of the technology owner.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Knowledge
sharing, stand on the shoulders of giants instead of reinventing the wheel
(this is especially true for libraries and frameworks). People spend a lot of
time working on solutions and abstractions that you can use for free.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Support is
generally easier because of source code visibility, large online community and
documentation. A lot of larger open source projects have foundations /
consulting services to offer support to big companies if they want to pay for
it. If your pockets are deep enough you can get official support for MySQL,
RedHat, etc. from the creators/maintainers.</div>
<br />
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Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-20923356972562516032014-03-27T15:09:00.000-04:002014-03-27T15:09:10.615-04:00Connecting the Dots<div class="separator" style="clear: both; text-align: center;">
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When evaluating which agency they should hire, marketers often ask if the prospective agency has any experience in their particular industry. While somewhat relevant, it's misleading to base your decision in whole or in part on that criteria. One the strengths of Firstborn, the agency I work for, is the ability to <i>become </i>brand experts at the start of each engagement through a careful and thorough analysis of the consumers we're talking to. Therefore, if you examine our portfolio you'll find that we don't specialize in one particular industry. So while it's certainly valid to have somewhat of a comfort zone knowing that your potential agency has a history in the industry, the ability to connect the dots by understanding that an agency's capabilities can be carried through any vertical, is even more important.<br />
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<span style="font-size: x-large;">● ●</span><span style="font-size: x-large;"> ● ●</span><span style="font-size: x-large;"> ● ●</span><span style="font-size: x-large;"> ● ● </span><span style="font-size: x-large;">● ● </span><span style="font-size: x-large;">● ●</span>Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-88163623709472053092014-03-20T15:47:00.001-04:002014-03-20T15:47:33.151-04:00Brand Evolution<a href="http://www.graphicdesigndegreehub.com/evolution-of-logos/" target="_blank">Graphic design degree</a> hub has a very interesting <a href="http://www.graphicdesigndegreehub.com/evolution-of-logos/" target="_blank">graphic </a>that illustrates how brands' logos have evolved over the years.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-28540929030525481192014-03-11T15:20:00.002-04:002014-03-11T15:25:21.250-04:00Do you have the right(s)?Here's a lesson in getting rights to assets that you use in a project. <a href="http://www.adweek.com/adfreak/us-gun-ad-michelangelos-david-under-fire-italian-government-156231" target="_blank">As reported in AdFreak </a>an Illinois gun manufacturer used an image of Michelangelo's David in an ad holding one of their weapons (it's huge, and I'm not talking about David) causing the Italian Culture Ministry to issue a warning to retract the ad since technically the government owns the statue. Never take for granted the use of an image even if the subject is something very well known or common place.<br />
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<img alt="" class="imagecache imagecache-node-blog" src="http://www.adweek.com/files/imagecache/node-blog/blogs/armalite-david-hed-2014.jpg" height="320" title="" width="216" /><br />
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<br />Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-60768743538193014312014-03-10T16:41:00.003-04:002014-03-10T16:41:49.688-04:00How To Write An RFP: Part 24. What are you looking for in a response? Knowing what's expected as part of the pitch process will help alleviate any confusion later down the road. Most RFP's ask for some type of approach, ballpark timing and costs, case study samples, etc. but when ideas are requested in the form of comp designs/visuals, the agency will need to assign a dedicated team to respond appropriately.<br />
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5. How many agencies? Getting the lay of the land is important in terms of evaluating whether an agency proceeds with the RFP process or not. It's a lot different situation if the RFP is going out to 20 agencies as opposed to 4 - 5.<br />
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6. What is the budget for the assignment? Ah yes, the very uncomfortable topic of money. This is key to an agency in determining whether we move forward or not. Even a ballpark range is always helpful.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-87620598374563049762014-03-05T17:38:00.001-05:002014-03-10T16:30:15.966-04:00How To Write An RFP: Part 1Here are some top level elements that agencies look for in an RFP.<br />
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1. Who are you? Having as much background about the marketer is very helpful to agencies, even if the subject is a well known brand. We may be familiar with your product/service but hearing how you see yourself is just as important as knowing the basic facts.<br />
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2. The Why. What is the problem you're trying to solve and what are you looking for? Just listing out a scope of work isn't enough. We need the motivating factors that have caused you to search for an agency that can assist in coming up with solutions to your challenges.<br />
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" 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KPI's. What do you see as a measure of success? Knowing the end goal is crucial to an agency in crafting their response to the RFP.<br />
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Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-44444830905469838722014-03-04T14:56:00.003-05:002014-03-04T14:56:54.727-05:00Clean Briefs<a class="rg_l" data-ved="0CN8CEIQcMFE" href="http://www.google.com/imgres?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=sb&biw=1600&bih=1076&tbm=isch&tbnid=v5-gTVdSMtx7XM%3A&imgrefurl=http%3A%2F%2Fdianasurvive.deviantart.com%2Fart%2Floose-leaf-paper-png-165650549&docid=hFnnW_ZUsmgmPM&imgurl=http%3A%2F%2Ffc02.deviantart.net%2Ffs71%2Ff%2F2010%2F148%2F0%2F8%2Floose_leaf_paper_by_dianasurvive.png&w=791&h=1024&ei=cy8WU-mKJ8efkAfMsYHwBQ&zoom=1&ved=0CN8CEIQcMFE&iact=rc&dur=542&page=3&start=71&ndsp=44" style="clear: left; float: left; height: 183px; left: 0px; margin-bottom: 1em; margin-right: 1em; width: 141px;"><img class="rg_i" data-src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQ15S9h0CnvGvYpIR9rPj-5yfqf2t8EZQbKYi3s8fCB8r_jzoW8" data-sz="f" name="v5-gTVdSMtx7XM:" src="https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcQ15S9h0CnvGvYpIR9rPj-5yfqf2t8EZQbKYi3s8fCB8r_jzoW8" style="height: 183px; margin-left: 0px; margin-right: 0px; margin-top: 0px; width: 141px;" /></a><br />
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<a class="rg_l" data-ved="0CN8CEIQcMFE" href="http://www.google.com/imgres?client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=sb&biw=1600&bih=1076&tbm=isch&tbnid=v5-gTVdSMtx7XM%3A&imgrefurl=http%3A%2F%2Fdianasurvive.deviantart.com%2Fart%2Floose-leaf-paper-png-165650549&docid=hFnnW_ZUsmgmPM&imgurl=http%3A%2F%2Ffc02.deviantart.net%2Ffs71%2Ff%2F2010%2F148%2F0%2F8%2Floose_leaf_paper_by_dianasurvive.png&w=791&h=1024&ei=cy8WU-mKJ8efkAfMsYHwBQ&zoom=1&ved=0CN8CEIQcMFE&iact=rc&dur=542&page=3&start=71&ndsp=44" style="clear: left; float: left; height: 183px; left: 0px; margin-bottom: 1em; margin-right: 1em; width: 141px;"><span class="rg_ilmn"></span></a></div>
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While <a href="http://adage.com/article/small-agency-diary/creative-ideas-reinventing-creative/291893/?utm_source=Small%20Agency%20Diary&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Small%20Agency%20Diary" target="_blank">this article</a> by Phil Johnson on writing the creative brief is focused mainly on putting together an internal document within an agency, I think it has some lessons to be learned for marketers on constructing a better brief to prospective agencies during the RFP process.<br />Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-6490406599983733632014-03-03T14:25:00.001-05:002014-03-04T14:49:27.779-05:00The Value of Advertising<a class="rg_l" data-ved="0CG0QhBwwAw" 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<a class="rg_l" data-ved="0CG0QhBwwAw" href="http://www.google.com/imgres?client=firefox-a&hs=LKc&rls=org.mozilla%3Aen-US%3Aofficial&channel=sb&biw=1600&bih=1076&tbm=isch&tbnid=xJdVDo8RHY8CBM%3A&imgrefurl=https%3A%2F%2Finternational.blogs.hopkinsmedicine.org%2F2013%2F08%2F13%2Fshould-hospitals-advertise%2F&docid=kWRGWbvogs_vGM&imgurl=http%3A%2F%2Finternational.blogs.hopkinsmedicine.org%2Ffiles%2F2013%2F08%2Fadvertising.png&w=548&h=365&ei=BS4WU5-CGcGmkQfbr4G4DA&zoom=1&ved=0CG0QhBwwAw&iact=rc&dur=519&page=1&start=0&ndsp=26" style="height: 183px; left: 0px; width: 206px;"><span class="rg_ilmn"></span></a><a href="http://www.businessinsider.com/author/steve-olenski" target="_blank">Steve Olenski</a> has some good thoughts on the value of advertising in <a href="http://www.businessinsider.com/10-myths-about-advertising-2014-2" target="_blank">The 10 Biggest Myths in Advertising</a> from Business Insider.</div>
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Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-27332015460254791402014-03-01T12:10:00.000-05:002014-03-04T14:47:40.964-05:00Indelible Words<a 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" 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style="height: 188px; margin-top: 0px; width: 250px;" /></a>If the <a href="http://nymag.com/daily/intelligencer/2014/01/bridge-scandal-documents-show-chaos-cover-up.html" target="_blank">scandal </a>involving the closure of toll lanes for the George Washington Bridge isn't enough proof, here's <a href="http://www.cnn.com/2014/02/27/tech/web/linked-in-cleveland-job-bank/index.html?sr=sharebar_twitter" target="_blank">another example</a> of why you should be careful about what you write in an email (or in this case LinkedIn<a class="rg_l" data-ved="0CGkQhBwwAQ" href="http://www.google.com/imgres?client=firefox-a&hs=hIc&sa=X&rls=org.mozilla%3Aen-US%3Aofficial&channel=sb&biw=1600&bih=1076&tbm=isch&tbnid=rdaw5uLAcFSOpM%3A&imgrefurl=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FFort_Lee%2C_New_Jersey&docid=_urtQ4HN6VN6NM&imgurl=http%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fcommons%2F4%2F48%2FGeorge_Washington_Bridge%2C_HAER_NY-129-8.jpg&w=2400&h=1803&ei=ny0WU__8F5HnkAe294DoAw&zoom=1&ved=0CGkQhBwwAQ&iact=rc&dur=583&page=1&start=0&ndsp=26" style="height: 188px; left: 0px; width: 231px;"></a><br />
<div class="rg_ilm rg_ilsm" data-ved="0CGoQ9wswAQ">
<div class="rg_ilmbg">
<a class="rg_l" data-ved="0CGkQhBwwAQ" href="http://www.google.com/imgres?client=firefox-a&hs=hIc&sa=X&rls=org.mozilla%3Aen-US%3Aofficial&channel=sb&biw=1600&bih=1076&tbm=isch&tbnid=rdaw5uLAcFSOpM%3A&imgrefurl=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FFort_Lee%2C_New_Jersey&docid=_urtQ4HN6VN6NM&imgurl=http%3A%2F%2Fupload.wikimedia.org%2Fwikipedia%2Fcommons%2F4%2F48%2FGeorge_Washington_Bridge%2C_HAER_NY-129-8.jpg&w=2400&h=1803&ei=ny0WU__8F5HnkAe294DoAw&zoom=1&ved=0CGkQhBwwAQ&iact=rc&dur=583&page=1&start=0&ndsp=26" style="height: 188px; left: 0px; width: 231px;"><span class="rg_ilmn">2400 × 1803 - en.wikipedia.org</span></a></div>
</div>
). Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-82361629435541089172014-02-28T08:00:00.000-05:002014-03-03T14:32:41.501-05:00Discovery Zone<span style="font-weight: bold;">5 Reasons Why a Discovery Phase Makes Sense:</span><br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJeWA0DBm7MAHVE5BDVovA8n-Jhi4PmIOQewHLESjuuDsDcbYehuGbE0c1NkksMPhkdaLEy4ix5ZgU5F0j6nsFZKOe6qrL-3yiVWPE6m6e_XgsSfhIEw5EokGSWYdfn71m-Y-juDjUiQ2b/s1600/magnifying-glass.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJeWA0DBm7MAHVE5BDVovA8n-Jhi4PmIOQewHLESjuuDsDcbYehuGbE0c1NkksMPhkdaLEy4ix5ZgU5F0j6nsFZKOe6qrL-3yiVWPE6m6e_XgsSfhIEw5EokGSWYdfn71m-Y-juDjUiQ2b/s1600/magnifying-glass.jpg" height="150" width="200" /></a>I posted this a few years ago but I think it still holds true. <br />
<br />
1.
The scope of work hasn’t been defined. A thorough discovery phase will
allow you to establish the business, creative and technical
requirements of the project.<br />
<br />
2. You’re engaged with the
client sooner. If the project’s scope hasn’t been established in
detail, signing an agreement for discovery allows you to start the
relationship rather than having to wait for someone to figure it all
out.<br />
<br />
3. It’s a great way to become immersed with the
brand. You’re way ahead of the game if you can become an expert in the
client’s business.<br />
<br />
4. You can test the waters to see if
this is a client you want to work with. A discovery phase is limited
to a relatively short period of time so you’re not committed if you need
to bail. Likewise, the client can see how wonderful you are to work
with.<br />
<br />
5. You may discover other business problems that need to be solved. Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-90862800537608401182014-02-27T11:03:00.002-05:002014-03-03T14:31:35.784-05:00The Brands That Own All The BrandsThere's an interesting <a href="http://i.imgur.com/k0pv0.jpg" target="_blank">infographic</a> that I read about on <a href="http://www.webpronews.com/the-brands-that-own-the-brands-infographic-2012-04" target="_blank">Web Pro News</a> that illustrates how so many brands are owned by only about 10 parent companies.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://cdn.ientry.com/sites/webpronews/article_pics/brands_of_Brands.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://cdn.ientry.com/sites/webpronews/article_pics/brands_of_Brands.jpg" height="201" width="320" /></a></div>
<br />Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-49302902660663664482011-09-09T18:47:00.001-04:002011-09-09T18:49:06.438-04:00To Hell's Kitchen and Back<!--[if gte mso 9]><xml> <o:officedocumentsettings> <o:relyonvml/> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:trackmoves/> <w:trackformatting/> <w:punctuationkerning/> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:donotpromoteqf/> <w:lidthemeother>EN-US</w:LidThemeOther> <w:lidthemeasian>X-NONE</w:LidThemeAsian> <w:lidthemecomplexscript>X-NONE</w:LidThemeComplexScript> <w:compatibility> <w:breakwrappedtables/> <w:snaptogridincell/> <w:wraptextwithpunct/> <w:useasianbreakrules/> <w:dontgrowautofit/> 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mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Arial","sans-serif";} </style> <![endif]--> <p class="MsoNormal">“We’ll always have Paris”, Humphrey Bogart tells Ingrid Bergman in a classic scene from Casablanca that illustrates how a place can be instilled with such a very powerful emotional connection.<span style="mso-spacerun:yes"> </span>I’ve been thinking about that now that Firstborn will be moving on September 19th from the only location we’ve ever known to our awesome brand new digs in Tribeca where our new parent company Dentsu is headquartered.</p> <p class="MsoNormal">And so, we’ll be saying goodbye to the neighborhood that some people call Clinton, others Midtown West, but mostly it’s known by its dangerously evocative moniker - Hell’s Kitchen. <span style="mso-spacerun:yes"> </span>Looking back at the past eleven years that I’ve been with the agency, it’s pretty clear that both Firstborn and Hell’s Kitchen have come a long way over the past decade.</p> <p class="MsoNormal">In particular, we’ll bid farewell to our home in the Film Center Building on 9<sup>th</sup> Avenue between 44<sup>th</sup> and 45<sup>th</sup> Streets, a very interesting art deco building designed by Ely Jacques Khan and constructed in 1929.<span style="mso-spacerun:yes"> </span>You can see why the place was recognized by the New York Landmarks Preservation Commission every time you walk through the lobby where you’re surrounded by gold-painted highlights on the entrance way, ceilings and elevator doors as well as the mosaics that adorn the walls.<span style="mso-spacerun:yes"> </span>Even the mailbox is a work of art.</p> <p class="MsoNormal">If you time travelled back to the Film Center in the year 2000 and took the elevator to the 6<sup>th</sup> floor, you’d see a small digital design firm of 10 people huddled around a small office space.<span style="mso-spacerun:yes"> </span>There wasn’t much room to move around and some areas served dual purpose – the kitchen table which could seat about 5 people at a time also served as our conference room.<span style="mso-spacerun:yes"> </span>Regardless of the cramped quarters, it was exciting for everyone to be in on the start of the digital era.<span style="mso-spacerun:yes"> </span></p> <p class="MsoNormal">Not so exciting back then was the fact that Hell’s Kitchen was still somewhat of a sketchy part of town and hadn’t yet shaken off its rough and tumble heritage. You didn’t want to walk alone after hours and you got a lot of practice looking over your shoulder.<span style="mso-spacerun:yes"> </span>This was well before the eventual big cleanup of the Times Square Area.</p> <p class="MsoNormal">What a difference 11 years makes! <span style="mso-spacerun:yes"> </span>Firstborn has grown into a 65 person agency that will now be housed in a luxurious custom-built 25,000 square foot complex. <span style="mso-spacerun:yes"> </span>As far as our soon to be former neighborhood goes, let’s just say that they’ve finally taken the Hell out of Hell’s Kitchen.<span style="mso-spacerun:yes"> </span>Today you can’t walk ten steps without facing another restaurant, eateries of all stripes and they’re everywhere and full of people. <span style="mso-spacerun:yes"> </span>(Of course for those who still prefer the original Hell’s Kitchen experience there’s still Rudy’s Bar & Grill where a sampling of their hot dogs has been a Firstborn rite of passage/feat of bravery).<span style="mso-spacerun:yes"> </span>Who would have thought at the beginning of the millennium that in 2011 there would even be retail stores on 9<sup>th</sup> Avenue?</p> <p class="MsoNormal">There’s a lot I’ll miss about the old neighborhood.<span style="mso-spacerun:yes"> </span>Nick the barber gives the best $10 haircuts in the city.<span style="mso-spacerun:yes"> </span>Terrell, the Film Center’s security guard always wishes you happy Friday even when it’s only Monday.<span style="mso-spacerun:yes"> </span>And of course all the restaurants and the fact that we’ve been a stone’s throw away from the theater district.<span style="mso-spacerun:yes"> </span>Mind you Tribeca is no slouch; we’ll make it our own and are excited about all it has to offer.<span style="mso-spacerun:yes"> </span>And we’ll always have Hell’s Kitchen.</p>Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-80628693745148586802011-04-20T15:42:00.000-04:002011-04-20T15:42:21.158-04:00Firstborn Names First COO - AgencySpy<a href="http://www.mediabistro.com/agencyspy/firstborn-names-first-coo_b17211">Firstborn Names First COO - AgencySpy</a>Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-37673328399173954202009-10-29T12:26:00.002-04:002011-04-20T15:41:01.867-04:007 Items Every Contract Should HaveI’m not a lawyer and I don’t play one on TV. But over the course of the years at Firstborn I’ve had experience working on many client agreements with the help of our attorneys. What follows is a distillation of some of the items we always look for and while this is based on our work as a digital agency, most of these issues can apply to any company selling creative services.<br /><br />As a rule, there are 2 types of contracts that we work with. A master services agreement (MSA) is what we usually sign when we’re an agency of record for a client or will be doing ongoing work with a particular company. We then sign off on individual statements of work (SOW’s) for each specific assignment that comes up and the terms of each SOW are governed by the MSA. For work that’s on a project by project basis, the terms and SOW are combined into one proposal document.<br /><br /><span style="font-weight: bold;">Scope of work</span><br />The SOW contains a detailed and unambiguous description of what it is we’re delivering to our client. The format may vary and could include a content outline, set of wireframes, creative brief, illustrations or a combination of the above. This is the road map that will guide our work and provide the reference point for both parties should any items fall outside of the initial scope. In some instances, defining the scope of work is part the assignment and in those cases, we charge a fee for an initial discovery phase, out of which a detailed scope, cost and timeline document is delivered.<br /><br /><span style="font-weight: bold;">Limit of Liability</span><br />We ask that there be a cap to the amount we’re liable for, usually the amount that we’re paid for the project. Having an open ended liability puts us at great risk, especially a relatively small company such as ours that can be put out of business by frivolous lawsuits.<br /><br /><span style="font-weight: bold;">Indemnification, Representations & Warranties</span><br />As a creative agency, Firstborn warrants that our work will be original. However, we need to be very specific about what exactly we’re liable for. In many cases we may be using materials ideas or product claims that are supplied to us by our clients and so we make sure there isn’t a broad representation that would include those materials we’re not responsible for.<br /><br /><span style="font-weight: bold;">Payment terms/schedule</span><br />The payment terms and schedule are clearly laid out in all our agreements. It’s Firstborn’s policy to receive 50% to start work and the rest paid out during various milestones in the production timeline.<br /><br /><span style="font-weight: bold;">Ownership</span><br />Since what we create for our clients is a work for hire, our clients own all the deliverables. We do, however, retain ownership of our source code, the reason being that we have a right to the methods and knowledge that we use in the production of work for all our other clients.<br /><br /><span style="font-weight: bold;">Termination</span><br />If the contract is cancelled for a reason other than our negligence or misconduct, it’s only fair that we be given reasonable notice so that we can re-assign the team that was allocated to the project.<br /><br /><span style="font-weight: bold;">Credits</span><br />The ability to showcase our work is very valuable to us and so we ask that we be able to publicize our participation in the project subject to, of course, our clients’ permissions.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-88238677490122523322009-10-16T18:35:00.006-04:002009-10-16T18:45:25.414-04:00Goodbye Captain<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiECm35j0GnXyyHme7xvK45KeejK5jNA0S9YwWs7wvL-j2RTQRNrl6iQ-NlXIj29AdB5NxcGtAvFrt-a32NwiOwXhX2ZsUChwm82zfzKde1IpdKnip3v5Fzzpxhukf2QjaQA6vkAjjrVRQ2/s1600-h/albano.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 160px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiECm35j0GnXyyHme7xvK45KeejK5jNA0S9YwWs7wvL-j2RTQRNrl6iQ-NlXIj29AdB5NxcGtAvFrt-a32NwiOwXhX2ZsUChwm82zfzKde1IpdKnip3v5Fzzpxhukf2QjaQA6vkAjjrVRQ2/s200/albano.jpg" alt="" id="BLOGGER_PHOTO_ID_5393332300488673490" border="0" /></a><br />I was saddened to read about the death of <a href="http://www.nytimes.com/2009/10/15/sports/15albano.html">Lou Albano </a>recently. Lou was most famous for his appearances in a Cyndi Lauper music video but made his living in the world of professional wrestling. Back in the '70's pro wrestling wasn't the huge juggernaut of the current WWE but was still very much a fringe entertainment. It was even hard to find on television back then since the "sport' was often relegated to UHF channels that were hard to tune into as opposed to the regular over-the-air stations that had the monopoly of programming before the age of cable. As my friend Roger said to me recently, before the WWE, wrestlers weren't all the steroid-built hulks of today but in large part were just a bunch of fat guys from New Jersey. Enter Lou Albano. Like Freddie Blassie and The Grand Wizard of Wrestling Lou's role was a manager of various villain wrestlers such as Ivan Koloff, the Valiant Brothers and the Wild Samoans. Lou's modus operandi was being totally off the wall during matches and interviews. I think what appealed to us about wrestling when we were kids - and of course we knew it was fake - was the sheer wackiness of it all and it was kind of cool to follow something that was out of the mainstream. Being a manager of a bunch of "bad guys" is not a role to aspire to, but the self proclaimed Captain sure made me laugh a lot.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-57307709725510816762009-09-01T11:32:00.003-04:002009-09-01T11:53:41.611-04:00NFL keeps blacking out<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtoc-n6IYQXsolGpA9zoI2kkicYjG64JNUAV6hP4sq_Z0ck2qJlPhqmnklTkVofy2-nU9bdd8_Y5ofJGb8jvUUlVCuCdM8ZHu6TOD0r4lricz_8xLpbqXkXryWTTVqhzj8f_pS-Yz_m_S2/s1600-h/tv-with-static.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 150px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtoc-n6IYQXsolGpA9zoI2kkicYjG64JNUAV6hP4sq_Z0ck2qJlPhqmnklTkVofy2-nU9bdd8_Y5ofJGb8jvUUlVCuCdM8ZHu6TOD0r4lricz_8xLpbqXkXryWTTVqhzj8f_pS-Yz_m_S2/s200/tv-with-static.jpg" alt="" id="BLOGGER_PHOTO_ID_5376523617146742994" border="0" /></a><br />Whether you're a football fan or not, the NFL is one of the strongest brands around. Just look at how Fantasy football has become such a big business (I've been in a league for 17 years now) so much so that the NFL has gotten in on the action with its own fantasy game to further generate interest in pro football. There's a disconnect however as far as the NFL's policy of blacking out games in local markets if a particular game hasn't sold out as pointed out in a recent posting in <a href="http://www.techdirt.com/articles/20090828/1605276043.shtml">Tech Dirt</a>. Game blackouts might have made some sense back in the day when there was no cable TV and internet and the media wasn't as everywhere as it is now. However, by restricting fan's access to seeing their favorite teams - then and now - is the NFL increasing or decreasing interest in its product? With ticket sales down this year, the league seems to be shooting itself in the foot by continuing this outdated policy. Let's face it, the NFL is a sport that has evolved based on television anyway, with instant replays and its use by the game officials to make close calls, breaks in the action for commercials, etc. There will always be fans that enjoy going to games and ones that would rather watch the action from home or a bar with friends. Rather than fight this reality, the NFL should embrace it and find ways of getting people to games other than depriving those who want to continue their team loyalty via TV, mobile or the web.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-21846890593190654232009-08-28T16:51:00.003-04:002009-08-28T17:17:05.107-04:00RIP Dominick DunneAlmost lost in the Ted Kennedy news coverage was the <a href="http://www.nytimes.com/2009/08/27/arts/television/27dunne.html?pagewanted=1&_r=1&ref=obituaries">death of Dominick Dunne</a>. Dominick was a writer who reported on high profile criminal trials, most notably O.J. Simpson's. I always enjoyed his articles in Vanity Fair and would make a point to watch any of his television appearances that I came across. He had a no nonsense style and made no bones about his bias toward the victims of the cases he wrote about, no doubt stemming from the fact that his daughter's killer got away with less than 3 years of jail time. Mostly though, I admired his tenacity. He went against his doctor's orders last year when he was very ill and insisted on covering O.J.'s kidnapping trial. And he re-invented himself as a writer after a failed career as a Hollywood movie producer. He really told it as he saw it and that's what ultimately made him so influential and popular.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-1483002060114489512009-08-19T15:14:00.003-04:002009-08-19T15:19:04.370-04:00The Extra FootSometimes, little actions can go a long way. About a month ago I bought a pair of shoes at Brooks Brothers. Yesterday I got a hand addressed, hand written note in the mail from the salesperson I dealt with thanking me for coming in the store and letting me know to contact her if I ever needed anything else (she also enclosed her business card). While I'm used to getting and immediately discarding the mounds of junk mail that I get on a daily basis, receiving this note really knocked me out.<br /><br />There aren't many chains that will send you a hand written note these days and this salesperson took the time to follow up on her sale in a very classy way that reflects well not just on her but on the company she works for. I'm not a huge fan of Brooks Brothers so I don't know when I'll be back in the store again, but I know that with this small gesture this person has built up some memorable positive equity with me that will make me more likely to return.<br /><br />One of my favorite quotes about business actually comes from a former baseball player, Lou Piniella, who's now the manager of the Chicago Cubs. I don't remember the exact statement but when asked what makes a great ballplayer he said it's how well you do the small things. So, when you're in a service industry like we are, you don't have to always go the extra mile. Sometimes the extra foot will do just fine.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com1tag:blogger.com,1999:blog-390340404739821931.post-72505820903506455702009-08-18T16:42:00.004-04:002009-08-18T16:47:17.807-04:00Word Power<a href="http://www.rd.com">Reader's Digest</a> has <a href="http://www.reuters.com/article/ousiv/idUSTRE57G37B20090817">just filed for Chapter 11 bankruptcy</a> so it looks like yet another venerable American Magazine is biting the big one. Not that I was ever a fan of the publication (it's a bit too right of center for my tastes) but whenever I think of Reader's Digest I think of my grandparents who were long time subscribers. Visiting them in their apartment in Jamaica Queens was my only exposure to the magazine and I can picture it now, lying there on their coffee table. I came to enjoy testing my language skills with the Word Power section that was my favorite feature (and really the only part of the magazine I paid much attention to). Sure, I can sign up and play the quiz on the Reader's Digest website now but it is, of course, not the same experience. My grandparents and visits to their home in Queens are long gone and now so too is their favorite magazine. I'd like to think that in addition to the fond memories I have of them, I can truly say that it pays to enrich your word power.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com1tag:blogger.com,1999:blog-390340404739821931.post-78373501518930022622009-08-17T18:40:00.003-04:002009-08-17T18:57:22.121-04:00Legal KryptoniteThe heirs of Jerome Siegel have been engaged in a long standing legal battle with Warner Brothers. Siegel along with his creative partner Joseph Shuster are the original creators of Superman but signed away their rights to the character years ago when they were hired by Detective Comics. As pointed out in <a href="http://techdirt.com/articles/20090817/0329205900.shtml">Techdirt</a>, after years of litigation and changes in the copyright law, it's gotten down to <span style="text-decoration: underline;"></span>Siegel's family getting back ownership of depictions of Superman's origin, the planet Krypton and his real parents, with Warner Bros. having rights to Superman's ability to fly, the term "kryptonite," the villain Lex Luthor, Jimmy Olsen, and some of Superman's powers. This mishigoss is a case study of how ridiculous copyright law can be. You can read the whole story behind this case <a href="http://www.theiplawblog.com/archives/-copyright-law-superman-and-a-super-copyright-battle.html">here</a>.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-11958144481927673652009-08-12T13:06:00.009-04:002009-08-12T18:04:55.707-04:00Brothers from Another Planet<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKyQi1lW8YNk5GHrXdtrWCRB-1CjAFBaa8l5AyKXfaHR2VuHQfvawR_aAnohoKFm6kmJsqt_DPj02ZgZBOX1t6h3ahkOYBcQBv1tUdhodWF9wfnurbJOT5mHxO7hlvp3L08elE73ldDpEM/s1600-h/Gliese_581_d.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 72px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKyQi1lW8YNk5GHrXdtrWCRB-1CjAFBaa8l5AyKXfaHR2VuHQfvawR_aAnohoKFm6kmJsqt_DPj02ZgZBOX1t6h3ahkOYBcQBv1tUdhodWF9wfnurbJOT5mHxO7hlvp3L08elE73ldDpEM/s200/Gliese_581_d.jpg" alt="" id="BLOGGER_PHOTO_ID_5369132457748167490" border="0" /></a><br />Someone was bound to come up with this idea.<br /><br />A group at Cosmos Magazine, in honor of National Science Week in Australia and the International Year of Astronomy, has launched a <a href="http://hellofromearth.net/">site </a>in which you can send an SMS message to <a href="http://hellofromearth.net/gliese581d/aboutgliese581d/index.htm">Gliese 581d</a>, a planet, possibly Earth-like, 20.3 light years away in the constellation Libra.<br /><br />People are posting from all over the world and while I'm not sure if these entries are moderated in some way, a sampling of messages includes:<br /><br /><span id="t1">"we're a mob called human beings. we make lots of mistakes but we basically mean well most of the time, although i wouldn't trust us as far as you could throw us</span>". ' Deb from Australia<br /><br />"<span id="t1">Do you have beautiful and sexy women that are always willing to share their love and DO NOT MAKE stupid comments? Bring some to the Dominican Republic PLEEEEASE" </span>Jose from Santo Domingo City<br /><span id="t1"><br />"</span><span id="t1">We are but primitive specks floating amongst the stars. Take solace in the fact that you are not alone should this message reach you. Love, Earth." </span><span id="t1">Patrick from Flushing</span><br /><span id="t1"><br />Obviously, many of these are humorous but in a very unscientific perusal of some of the entries, it's interesting to see the themes that emerge if people had a chance to communicate with people on another planet and how these messages reflect how we see ourselves. A lot of people talk about what a hostile species we humans are, </span><span id="t1">how we're destroying our own planet and </span><span id="t1">the need for peace.<br /><br />If extra terrestrials ever receive these messages, would they bother to respond?<br /></span>Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-11340412180806154472009-07-14T15:51:00.006-04:002009-07-14T18:03:34.019-04:00One Small Step RevisitedThis week marks the 40<span class="blsp-spelling-error" id="SPELLING_ERROR_0">th</span> anniversary of the Apollo 11 mission to the moon and the event is being <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">commemorated</span> in a number of different ways. The <a href="http://www.jfklibrary.org/Historical+Resources/JFK+in+History/Space+Program.htm">John F. Kennedy <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">Presidential</span> Library</a> has come out with a very cool website called <a href="http://www.wechoosethemoon.org/">We Choose the Moon</a> (created by our good friends at <a href="http://www.domanistudios.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_3">Domani</span> Studios</a>) that will recreate the entire mission in real time. Today, the NY Times had a dedicated section to Apollo 11 which includes a great <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">reminiscence</span> by John Noble Wilford as well as comments from numerous celebrities from a variety of fields about what landing on the moon meant to them.<br /><br />Each generation has its own defining moments, whether triumphant or tragic; events that cause you to remember what you were doing when you heard the news that...fill in the blank. For those of us lucky to have been alive at the time, landing on the moon was just such a moment. Fuzzy as those television images of Armstrong stepping onto the lunar surface were, it was an <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">unforgettable</span> event. And to think, the Apollo 11 crew had at their disposal computing power that was probably not much more than today's <span class="blsp-spelling-error" id="SPELLING_ERROR_6">Blackberries</span>!Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0tag:blogger.com,1999:blog-390340404739821931.post-79362320446794648772009-06-29T17:45:00.003-04:002009-06-29T17:48:09.011-04:00Reasons for Reasons5 reasons for writing a list of reasons<br /><br />1. There's not a lot of writing (but, hopefully, a lot of thinking).<br /><br />2. It's easy to read if people don't have a lot of time.<br /><br />3. Your opinion/advice can help someone.<br /><br />4. You can promote yourself or your company without promoting yourself or your company.<br /><br />5. In your research/thinking you may come up with an idea that you can use.Kevin Arthurhttp://www.blogger.com/profile/12593540948716383168noreply@blogger.com0